Since then, going platinum has gotten the closest to mainstream it ever has.Ĭase in point: Zac Efron, Chris Messina, J. Once relegated to rebels and punks, the trend made a come back a few years ago among cool kids like Kanye West and Jaden Smith. In the annals of men’s grooming, going platinum blond is not the newest trend, but it is one of the most advanced.
